Six methods to grow your business within a COVID-19 pandemic
As COVID-19 changes business and also the economy, there are solutions to grow your small business even during a pandemic.
With many companies working remotely, operating with limited capacity or closing altogether, there will be little opportunity to improve your business. Despite these setbacks, there are methods to make probably the most of your overall situation and continue to grow your business in case of a COVID-19 pandemic.
Wherever you might be, there are several things you can do to take care of sales and keep your customers and employees engaged.
1.Be strategic about your internet marketing
Many online marketing channels, like blogs, email newsletters and social websites, are available for free or low cost, but businesses that want to grow now should be strategic concerning the time and resources they dedicate to marketing activities.
"Every dollar you purchase marketing has to be spent carefully and resourcefully," says Mark Kohlenberg, who launched Milwaukee Boot Company this summer in the midst with the pandemic." We can’t afford to be trial-and-error; we must execute constantly. It’s very challenging to raise knowing of a new, non-essential brand in the midst of a pandemic. We have to work harder . to scale up quickly.
2.Thinking in the customer’s perspective and interacting with them
Social media channels such as Facebook, Instagram, Twitter and LinkedIn are becoming even more very important to brands that want to stay in touch using their customers at a time of remote working and shop closures.
Now, in order to take full advantage of social media, you need to identify your target customers and focus on what they say and do online. At a time when everyone is concerned about their own health and finances, responding to your customers’ current needs and concerns and approaching them from their point of view can help you stand out from the competition.
"Look your brand in the consumer’s perspective," asked Kohlenberg." Are you accessible? Does the marketplace really need you? Regardless of the financial state, there’s always opportunities to create unique and appealing products, but in this day and age you need to be careful and firm within your approach".
3.Developing your virtual sales skills
Most companies have moved their sales process in to the virtual world, but simply because you’re pitching on a zoom call doesn’t mean it’s unprofessional. Treat your virtual sales call being a face-to-face meeting, and prioritize first impressions. Dress professionally, optimize your backdrop and home business environment, and make sure your video and audio are clear to be sure seamless communication.
In virtual selling, it is advisable to provide value up front. Be proactive in providing relevant and useful resources including tools, guides and manuals. This will help you stay the surface of mind together with your target audience, even when it doesn’t bring about an immediate sale. This is a challenge that many start-ups are facing through the pandemic.
Regardless of the financial state, there are always the possiblility daily news site to create unique and attractive products, but these times call for a careful and precise approach.
4.Organizing a virtual event to have interaction your audience
Organizing and hosting a virtual event that fits the needs of your target market is a great way to provide value and reach people from your comfort of their own home. Of course, as these events are becoming more commonplace, you’ll must be creative to create your webinar stand out from your rest.
Provide an interactive experience and, if you have the budget for this, offer incentives for example giveaways or expert speakers to motivate people to attend. At the end from the event, make sure you have a clear call to action which means that your audience is engaged using your brand and desire to continue their relationship with you.
5.Tell your network the pain you are up to
Opportunities to grow your business often result from getting to know the correct people. Especially in points during the global pandemic, all entrepreneurs attempt to help one another survive.
That’s why Mr. Phillips recommends that you just focus on networking now. As well as making new and valuable contacts, it is advisable to keep your existing contacts informed of your overall goals and progress.
"We’ve been keeping our supporters, stakeholders and venture capital angel investors up to date. What we did, the milestones we’ve got achieved and our successes. People, our ‘allies’ so to speak, need to know these items because they support us and believe in what we want to achieve".
The key, says Phillips, is always to keep the network updated, however, not overflowing. But in the process, be sure to share progress "tactfully and sympathetically, recognizing that is a very difficult time for people throughout the world".
6.Prioritize genuine and transparent communication with customers and employees
Like you, your customers are likely feeling fearful and anxious concerning the pandemic. But they will remember the company that reached out and supported them during these difficult times, so take into consideration your overall communication strategy together, including what has changed inside wake of COVID-19 and what they can expect from your company.
Also, remember to monitor the employees. Your team will need your leadership inside a crisis situation and may want you to make sure they’re updated about how the pandemic is affecting the company.
Use on this occasion to build a stronger feeling of solidarity among your affiliates. This will give the workers a better sense of their own value to the organization, increasing their motivation and productivity, which in turn will bring about business growth.